Taking a look at some media trends in the digital age

What are a few of the methods smart devices have evolved the way we more info take in media? - read on to find out more.

With constant shifts and developments in the digital landscape, what are the current trends in media? Well, together with the rise of streaming platforms and short form video content, the way in which individuals are getting their updates is also shifting. Individuals are significantly turning towards online news sources, rather than watching television, to learn about ongoing worldly affairs. Nevertheless, simultaneously, due to a continuous flow of knowledge, people are becoming overwhelmed by huge volumes of content. In response to this, news companies are re-engaging audiences by making short form content that is clearer and much easier to navigate. These days it is common to find news channels that have sizeable followings on social media platforms. This pattern can be validated by the CEO of the fund that owns Euronews, for example. Using this method has been necessary for providing individuals with dependable and verified news sources, in a style they can readily interact with.

In the existing digital age, mobile phones have become one of the most popular tools that individuals are using to view videos and access media. Nowadays, many social media networks are providing limitless feeds of brief, successive videos, that are growing in popularity among smartphone users. In fact, statistics show that that globally, mobile content consumption is on the rise, showing that short form content is one of the fastest growing media trends right now. These platforms enable users to see a sequence of personalised content and interact quickly, making these videos a lot more appealing and addictive than traditional television. Short form videos are also being used regularly for news and instructional purposes, not just for entertainment. Subsequently, this trend is evolving the way people are proactively looking for and expecting to receive info, in a much faster, much shorter and more functional format.

In recent years, with the rise of digital media, the way in which people take in content has shifted considerably. For several years, conventional television was the main source of home home entertainment for most people. However, after the development of streaming platforms, many viewers are averting from set up tv, specifically among younger people. Instead, global media content analysis shows that more individuals are buying subscriptions to streaming services, which strongly affirms the shift in audience consumption habits. These options are popular for allowing people to see the programs and movies they want, any time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the popularity of streaming platforms as a prominent media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing interests in the industry.

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